Tag: advertising

Television and radio remain among the most powerful channels in South Africa. They are also among the most complex environments ...

Imagine a brand launched this year. Call it Aura. Aura sells premium skincare. Its founder knows the playbook cold. She's ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...

Dentsu has appointed Takeshi Sano, currently CEO of dentsu Japan and deputy global chief operating officer, as its new president ...

Each year, World Radio Day highlights why radio remains one of the most powerful and trusted media channels in the ...

Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too ...