The imperative for true engagement in the creator economy
Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too ...
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Tag: advertising
Media Moves: Anele Mdoda leads exclusive two-part Inimba roundtable; Tiger Brands appoints new chief marketing and strategy officer and SABC Plus adds two community TV channels to offering
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Anele Mdoda ...
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AI and the Superbowl ads
The only major television event we can still consider to be appointment-viewing is the Super Bowl. In the ad landscape, ...
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Rising ‘three-pillar’ revenue model fuels industry optimism
The structural decline of news media’s traditional business model – advertising and circulation revenue – has hovered like a dark ...
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Selling to a ‘dysoptimistic’ generation
In the midst of economic upheaval, polarising politics and environmental setbacks, the global Zeitgeist is embracing a mood South Africans ...
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The Investec zebra’s journey from South Africa to the world
Against the backdrop of challenging economic conditions in South Africa and internationally, business growth requires resilience, strategic clarity and purposeful ...
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