As one of only three public relations professionals on the panel of judges for the 2012 Loerie Awards, and being fortunate enough to be experiencing it for the second time, I was this past w... Read more
Would you pay 7% more for a can of beans with 2% less in the tin? John Bowles looks at media inflation from a different perspective. Mike Leahy’s Media Inflation Watch (MIW) isn’t talked abo... Read more
According to a poll conducted by Opinion Research Corp on behalf of the United States Postal Service 61% those polled said that sampling a product is the most effective way to get them to tr... Read more
Erica Gunning ponders how the changes in the traditional media have affected media agencies. It’s no secret that the traditional media industry is going through disruptive changes affecting... Read more
It is usually folly to indulge in any form of crystal-ball-gazing when it comes to the future of mass media and their relationships with the advertising world, but I have, for the past few m... Read more
The LSM 4-6 consumers are the biggest grouping and are vital to advertisers. Gordon Patterson explains why they are so important and what they want. Over the years, a great deal has been wri... Read more
