Tag: advertising

What makes the job of marketing the most fun is identifying trends and finding new channels to adopt.

These may be tough times, but South Africans are set to dig deep and plan for a happy and festive ...

Consumers should avoid impulse buying and falling for 'bargains'. As the saying goes, too many bargains can make you bankrupt.

Jay Thompson and Neil Pursey, founders of Measurebyte, on how the rules of marketing are changing for business.

Freedom is about being fluid and not hermetically sealed, and that’s the beauty of it all.

As the cost-of-living crisis reshapes business reality, Kantar today reveals Media Trends and Predictions 2023, its annual forecast for how ...