Stop running campaigns. Start running creators
Campaign-based marketing is becoming inefficient Algorithms now prioritise creative quality over audience targeting Modern paid social requires high-volume creative production ...
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Tag: advertising
Your brand might be invisible, and you don’t even know it
Someone wants to know which running shoe works best for flat feet. Another person is trying to figure out which ...
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Media Moves: Media24 launches new lifestyle platforms, Gerald Shaw dies age 92, SA named one of Publicis Groupe’s five global Centres of Excellence
The Media Online's weekly round-up of media business moves all in one place. This week's BIG move Media24 launches new ...
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The backroom beat that shook the world
Gqom proves that authentic culture starts in communities, not boardrooms: The most influential cultural movements are community-led, not brand-created. Community ...
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Awards Wrap: EWN’s Alpha Ramushwana honoured by National Press Club, WAN-IFRA’s press freedom award honours journalists in Gaza, Effies deadline extended
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Turning crisis into a super campaign: Lessons from KitKat
Turn crises into content opportunities: Reframe low-risk disruptions as compelling stories that drive attention and conversation. Make audiences participants: Interactive ...
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