Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing creative. Read more
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your brand soar. Read more
Kaya FM managing director Greg Maloka walked away with this year’s Media Owner Legend accolade at the MOST Awards. Here’s his take on the SA media industry. Read more
He’s a businessman through and through, a man who spends more time at his offices than he does at home. This is something venture capitalist and Africa’s number one speaker by the age... Read more
Veteran South African journalist turned crisis communication adviser Janine Lazarus will be hosting a Media Masterclass on 13 September 2018 in Sandton. Read more
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