Why SA agencies and marketers should embrace media assurance auditing (with video)
To reassure clients their money is being well spent, their campaigns are effective and their return on investment is positive, ...
Read moreDetails
Tag: agencies
Competition Commission’s price fixing settlement with Corpcom raises critical questions
The Competition Commission announced on Thursday 18 November 2022 that media firm Corpcom Outdoor (Pty) Ltd, which was subsequently bought ...
Read moreDetails
Ageism in advertising: why so many have it so wrong
The 50+ market is very different today to what it was 20 years ago. We’re not ‘old’, we just can’t run ...
Read moreDetails
How long is too long for client-agency partnerships?
In our marketing and communications world there are many who talk up the importance of cultivating long-term relationships. But how ...
Read moreDetails
SCOPEN 2023/24: South Africa’s fifth wave study set for May 2023
The fifth wave of the AGENCY SCOPE study is on track in South Africa and Cesar Vacchiano, President and CEO ...
Read moreDetails
10 top tips for getting the most out of your relationship with your agency
Call it 'chemistry' or 'electricity' or 'trust'. What’s undeniable is that a good relationship between an agency and a client ...
Read moreDetails
