AMA is taking back a piece of a R44 billion pie
More than 80% of South Africa's media pie is shared between the top five global media agency groups. This leaves ...
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Tag: agencies
Embracing a skills sharing economy
The skills shortage challenge has created an opportunity for businesses with smaller cash flows to leverage outsourced talent.
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How brands can engage ‘culture’
As agencies we like to assure our clients of the relevance and efficacy of the creative work they’re investing in ...
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ACA: An evolving identity becoming more inclusive and accessible
The ACA’s broader, more inclusive membership is reflective of ongoing transformation within the industry.
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FREE TO READ: The Media’s age of the agency issue
Back in 2011 when I began editing The Media Online, the agency space was simple. Advertising agencies created ads. Media ...
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How marketers are spending their budgets in 2022 and the pitch landscape
The size of the global marketing industry coupled with what AGENCY SCOPE has determined marketers spend enables the indication of ...
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