A sneak peek at things to come
The research team is well on the way to achieving a target of 200 brands and 300 interviews by the end ...
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Tag: Agency SCOPE
Challenging the champions: The value of the media agency
“How well do your agencies contribute to your business growth?” SCOPEN 2021-2022 posed this question to senior marketers when researching ...
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Media agencies aren’t changing, but growing
The changes in our industry have been massive – and not just due to the pandemic, either. We’ve seen print ...
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SA media agencies must widen focus to be more competitive
The recent release of the SCOPEN research into the state of play at South African media agencies has revealed a ...
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Pitching takes energy
Are agencies ready and willing to divert their energies into pitching? And if so – what new questions should they ...
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The need to know more: AGENCY SCOPE goes into field this week
The number of participants to be interviewed in AGENCY SCOPE's biennial research has rocketed from 70 decision makers in 2016 ...
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