Brand vs performance: What marketers really expect from agencies
Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...
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Tag: agency selection
Agency selection: Forget everything you know about Tinder…
Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more ...
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Media auditing and assurance: Would you buy a car off its spec sheet?
Media agency pitches without media auditing and assurance are hollow, time-wasting, and could cost big money in the long run ...
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Before you pop the question, do you really want to put a ring on it?
The chemistry session goes well. You like what you see. But have you asked the questions that will ensure the ...
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