Uber and Netflix have created a monster – a new type of consumer wooed by an unsurpassed customer experience that is changing the game for brands worldwide. Read more
Podcasts, radio streaming, vodcasts and online TV demonstrate that 41 years after Buggles had us singing their number one hit, the video and radio stars are still alive and well. Read more
The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be more digital. Read more
How do we follow great women who have passed the baton on to to us? The women who dared to fight against gender norms and pay equality. Well, the great revolution has moved from the streets... Read more
Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective is versus a communication objective versus a channel/media objective. Read more
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more
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