The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be more digital. Read more
How do we follow great women who have passed the baton on to to us? The women who dared to fight against gender norms and pay equality. Well, the great revolution has moved from the streets... Read more
Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective is versus a communication objective versus a channel/media objective. Read more
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more
It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to the ideal media agency, the market has spoken. Read more
TQ Group and Craft Creative Brew House, have joined forces in a campaign offering free digital creative executions to companies wishing to communicate COVID-19 related messages. Read more
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