Exercising a dose of marketing caution in 2025
Failure to look critically at everything that tomorrow promises is likely to leave marketers and agencies in a position where ...
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Tag: agentic AI
Dear media buyers: You’d better get an agent
The conversations in Cannes were incredibly valuable. I met with so many people to discuss the opportunities and challenges facing ...
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Navigating the AI tide without losing our humanity
AI will power much of media and marketing in 2025, creating both opportunity and risk. The winners will be those ...
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Navigating advertising’s trust fault lines
Trust is a word bandied about our industry – some even say it’s advertising’s currency – and right now, it’s ...
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Without AI agents, agencies are doomed
The question facing media agencies is clear: will we continue playing defence, clinging to outdated models, or will we embrace ...
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