Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
Agile doesn’t work at all if you don’t. It also doesn’t work if you adhere to the rules but not the spirit of Agile. Read more
What constitutes an Agile organisation? Could we stop certifying people as Agile practitioners, and rather certify companies as Agile embracers? Read more
There is one area where software could learn from the building trade: Measure twice, cut once. That’s what detail planning is in software – measure twice. Cut the code only once. Read more
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