The evolution of ‘destination’ media
AI is replacing traditional search as users increasingly get answers from ChatGPT, Gemini and Claude instead of clicking website links. ...
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Tag: AI optimisation
If you are not the answer, you are not in the game
AI is now Africa's primary decision engine, making inclusion in AI-generated answers essential. Share of answers has replaced share of ...
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If you’re not optimising for AI, you’re already invisible
A South African consumer opens ChatGPT and asks it a simple question. Which electric SUV should I buy The response ...
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