No it's not Star Trek, but it is the emergence of holographic advertising as a form of out of home advertising. Read more
There are four of the key areas of focus for DOOH practitioners to help guide best practice, particularly here in Africa. Read more
The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
To say it very simply: A point of purchase (POP) is a place where sales are made. At a macro-level, a point of purchase may be a mall, a market or some other environment but at a micro-level... Read more
There is no doubt that the introduction of smart devices has irreversibly changed the way consumers communicate with the world and the way in which we communicate with consumers. Smart devic... Read more
Alasdair Muller is the head of sales for JCDecaux’s Sub-Saharan Africa division. He and his team recently won the Media Owner Africa sheep trophy at the MOST Awards. What made you go for a c... Read more
