With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media agency said recently. Do South African agency executives agree? Read more
Millions are wasted annually by media agency 'no-shows' at media owner events. What are some of the solutions to this growing problem? Read more
WPP, Publicis and many other foreign companies are snapping up independent SA owned agencies. But, will the creativity of these local agencies be hampered by having to conform to a new globa... Read more
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