Don’t fall into the data and analytics trap
In the fast-accelerating world of digital marketing, South African creative and advertising agencies are increasingly falling into the trap of ...
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Tag: analytics
Considering the ‘how’ and the ‘what’ of modern advertising
Towards the end of 2023 I started to reflect on the year that had been. Over and above the archetypical ...
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Dentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia
Dentsu Africa is delighted to announce Chishimba Musonda as the new Managing Director for dentsu Zambia, effective 01 January 2024. ...
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Delivering performance-based marketing
Performance-based marketing is a critical part of any integrated marketing plan, but it requires specialist skills and experience to achieve ...
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Women making waves
In the dynamic and rapidly evolving realm of media, five remarkable women – Merissa Himraj, Christa Kruger, Delia Conde, Wanita ...
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The Welfit Oddy case study
Case study: 'We see the future being in the cloud, which will provide additional security for us and our customers.'
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