Agency operating models hold the key to client success
There were some positives for media to take away from 2020, and this year holds plenty more for those agencies ...
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Tag: analytics
Need for improved transparency and accountability in Africa’s media markets
The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands ...
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EXCLUSIVE: iProspect launches as new agency in SA and globally
The iProspect teams in South Africa, in partnership with over 90 other markets, will now collectively define a new era ...
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Worrying digital skills gap, but opportunity lies in boosting training and education
A new digital skills gap report has found the biggest problem in South Africa is a lack of employees with ...
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Why media agency pitches will lead the way in 2021
Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN ...
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Seven days on Twitter: #Zuma’s smarter than you thought!
What a week! #uBaba took my focus for the most part, largely due to jaw-dropping testimony at the #StateCaptureInquiry. It ...
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