Tag: Anesu Malisa

The world of marketing is a very different place from the one we inhabited just five short years ago. The ...

When discussing Gen Z, it’s easy to get caught up in the discussion around mass versus niche targeting. As a ...

In a world where consumers have a myriad of choices, it is no longer enough for brands to rely solely ...

Leveraging artificial intelligence (AI) to connect with and cater to Gen Z not only makes sense – it is possibly ...

Radical innovation is a buzzword among marketers and brand managers who are constantly looking for new ways to reach their ...

As a brand specialist or marketer, staying ahead of trends is key to winning consumers – and this applies especially ...