Tag: AR

In just two decades, the technology impacting on marketing and media now was not even on the radar - except ...

‘An assault on the senses but in a good way’. That is the best way to describe the Mediatech expo ...

Two things strike me as the word ‘advertising’ is increasingly replaced with phrases such as ‘branded content’, ‘native’ and ‘content ...

Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a ...

Crafted storytelling remains pivotal to capturing the hearts and minds of readers. And it will remain a driving force in ...

Virtual reality (VR) and augmented reality (AR) are some of the most talked about subjects in tech these days. This ...