In just two decades, the technology impacting on marketing and media now was not even on the radar - except in scifi. Although that was disruptive, what's in-store is even more so, and it’s... Read more
‘An assault on the senses but in a good way’. That is the best way to describe the Mediatech expo which took place at the Ticketpro Dome last week. Among the sights, smells and sounds, Micha... Read more
Two things strike me as the word ‘advertising’ is increasingly replaced with phrases such as ‘branded content’, ‘native’ and ‘content marketing’. The first is that we media types love to use... Read more
Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a virtual billboard. As cellphone manufacturers p... Read more
Crafted storytelling remains pivotal to capturing the hearts and minds of readers. And it will remain a driving force in 2017. For publishers working in the content marketing sphere, it is... Read more
Virtual reality (VR) and augmented reality (AR) are some of the most talked about subjects in tech these days. This technology will change the way we communicate, learn, create and most of a... Read more
