Simply unreal: Welcome to extended reality (XR)
XR is a combination of a mixed reality environment. Simply put, it is the umbrella term used to describe a ...
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Tag: AR
AR, VR & MR: A quick guide to the new reality pushing the virtual boundaries of brand experience
For years, reality was simply what was real. Today, it can still be that, but it can also be augmented ...
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Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
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Bringing Randelas to life with an AR experience
The South African Reserve Bank (SARB) commissioned Cape Town-based animation and gaming company Sea Monster to bring its banknotes to ...
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Three things to think about in 2018: More AI, more Alexa, less Blockchain
I like to be early so I won’t be swayed by what other people are saying. Here are my predictions ...
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Creating immersive storytelling with technology (With video)
Finding yourself in a solitary confinement cell is very daunting. And while it is not real, only a VR experience, ...
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