Forget blockbusters and tech advances, cinema is a people media at heart
Customer convenience and service is core to the continued success of cinema, just as much as the blockbusters shown and ...
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Tag: attendees
Marketing gets Naked: It’s about the bottom line
Stripping away all the outer layers to reach marketing's raw core is what next year's Nedbank IMC Conference is all ...
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FOX Africa making moves to boost its ratings and ad revenue
Last week FOX Africa held a media day to showcase its upcoming programming, and to reveal what has been happening ...
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The buzz around branded content – and an industry body to oversee it
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising.
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Four reasons why you should attend #PAMRO2018
The countdown to the 2018 Pan African Media Research Organisation conference in Lagos, Nigeria, has begun. Here are four reasons ...
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SA media research a blueprint for the rest of Africa
This year’s PAMRO conference will again explore media research in Africa, unpacking a 360-degree view of the developments in this ...
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