Snapshot of the last AMPS results ever
The last AMPS topline results came to light this week, marking the end of an era for Saarf and the ...
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Tag: audience research
‘Herculean’ Establishment Survey task seeing the light
After two years in the making and admittedly a few false starts, the journey towards an industry-wide, innovative, multimedia Establishment ...
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A reassuring report on television audience measurement
I was invited by Clare O’Neil of the Broadcast Research Council (BRC) to attend the presentation of the results ...
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Audience research: No quick-fix solutions as SAARF presents findings
On 21 April an impressive contingent of media owner, media agency, research and marketing personnel descended on the Bryanston Country Club. ...
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Connect and engage with the right audience
CYBERTORIAL: Through our four premium radio stations – 947, 702, KFM and CapeTalk – we at Primedia Broadcasting are able to connect and engage ...
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Fair play: The tender issue of radio audience measurement
During my media agency years, I worked through many tender processes – largely either overseen by internal procurement departments or ...
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