A year ago the National Association of Broadcasters resigned from the South African Audience Research Foundations (Saarf) sending shock waves across the marketing and media industries. Is th... Read more
The South African Advertising Research Foundation (Saarf) is different from the rest of the media research world. Saarf has been the envy of the international research world because many oth... Read more
The 15th PAMRO meeting and All Africa Media Research Conference will take place from 25 – 28 August 2013 in Antananarivo, Madagascar at the Hotel Colbert. The theme this year is ‘Africa Ris... Read more
The South African Audience Research Foundation (Saarf) has appointed a task force of “independent minds” to research a needs analysis on how to “future proof” the organisation. “Kuper Resear... Read more
