I was invited by Clare O’Neil of the Broadcast Research Council (BRC) to attend the presentation of the results of the latest Television Audience Measurement (TAM) audit. Britta Reid... Read more
On 21 April an impressive contingent of media owner, media agency, research and marketing personnel descended on the Bryanston Country Club. There was a definite crackle of anticipation as w... Read more
CYBERTORIAL: Through our four premium radio stations – 947, 702, KFM and CapeTalk – we at Primedia Broadcasting are able to connect and engage over 3.1 million affluent listeners with the mo... Read more
During my media agency years, I worked through many tender processes – largely either overseen by internal procurement departments or by independent pitch consultants. My preference was for... Read more
A year ago the National Association of Broadcasters resigned from the South African Audience Research Foundations (Saarf) sending shock waves across the marketing and media industries. Is th... Read more
The South African Advertising Research Foundation (Saarf) is different from the rest of the media research world. Saarf has been the envy of the international research world because many oth... Read more
