TAMS and trends: Becoming accustomed to credible television research
The new Television Audience Measurement Survey has revealed trends in the TV sector. The August 2016 audit report reassured the ...
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Tag: audience research
TV data – let’s move along, now!
I recently wrote about the Broadcast Research Council of South Africa (BRC) TAMS panel universe update presentation (April 2017). To ...
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Traditional media is lost on a digital sea
The business model used by traditional media practitioners on digital platforms is fatally flawed. In the debate about future of ...
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Measure people not ships
A few weeks back I joined the bi-annual media pilgrimage to Bryanston Country Club to attend the launch of the ...
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The only consistent thing about research is… nothing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a ...
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A life well lived as industry bids farewell to AMPS
The media and marketing sector this week bid farewell to the 40-year-old All Media Product Survey (AMPS) and also revealed ...
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