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The new Television Audience Measurement Survey has revealed trends in the TV sector. The August 2016 audit report reassured the ...
Read moreI recently wrote about the Broadcast Research Council of South Africa (BRC) TAMS panel universe update presentation (April 2017). To ...
Read moreThe business model used by traditional media practitioners on digital platforms is fatally flawed. In the debate about future of ...
Read moreA few weeks back I joined the bi-annual media pilgrimage to Bryanston Country Club to attend the launch of the ...
Read moreAMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a ...
Read moreThe media and marketing sector this week bid farewell to the 40-year-old All Media Product Survey (AMPS) and also revealed ...
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