A few weeks back I joined the bi-annual media pilgrimage to Bryanston Country Club to attend the launch of the final AMPS report and to witness the end of an era. For someone who has litera... Read more
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a media planner to do? The way I see it, we each have two choices. Either we... Read more
The media and marketing sector this week bid farewell to the 40-year-old All Media Product Survey (AMPS) and also revealed a way forward for Saarf. It was inevitable that the presentation of... Read more
The last AMPS topline results came to light this week, marking the end of an era for Saarf and the advertising, media and marketing industries. The South African Audience Research Foundation... Read more
After two years in the making and admittedly a few false starts, the journey towards an industry-wide, innovative, multimedia Establishment Survey has truly begun. As my colleague Gordon Pat... Read more
I was invited by Clare O’Neil of the Broadcast Research Council (BRC) to attend the presentation of the results of the latest Television Audience Measurement (TAM) audit. Britta Reid... Read more
