The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have saved itself $1 billion in subscriber loss by using AI to predict viewer preferences... Read more
One of the most prominent themes to emerge from the Radio Days Africa 2018 conference was a call for more unity among radio players, not hostility. Read more
This year’s PAMRO conference will again explore media research in Africa, unpacking a 360-degree view of the developments in this space. Read more
The objective of the Socio Economic Measures SEMs, which are replacing the LSMs, are to provide a measure which would truly reflect our distinctly unequal society. Read more
The new Television Audience Measurement Survey has revealed trends in the TV sector. The August 2016 audit report reassured the media industry that “the current state of the BRC TAMS panel i... Read more
I recently wrote about the Broadcast Research Council of South Africa (BRC) TAMS panel universe update presentation (April 2017). To briefly recap, this update is particularly significant, b... Read more
