The new Television Audience Measurement Survey has revealed trends in the TV sector. The August 2016 audit report reassured the media industry that “the current state of the BRC TAMS panel i... Read more
I recently wrote about the Broadcast Research Council of South Africa (BRC) TAMS panel universe update presentation (April 2017). To briefly recap, this update is particularly significant, b... Read more
The business model used by traditional media practitioners on digital platforms is fatally flawed. In the debate about future of traditional media in digital spaces an important element is m... Read more
A few weeks back I joined the bi-annual media pilgrimage to Bryanston Country Club to attend the launch of the final AMPS report and to witness the end of an era. For someone who has litera... Read more
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a media planner to do? The way I see it, we each have two choices. Either we... Read more
The media and marketing sector this week bid farewell to the 40-year-old All Media Product Survey (AMPS) and also revealed a way forward for Saarf. It was inevitable that the presentation of... Read more
