It is critical for content creators to understand their target audiences, listen to them and ensure representation and inclusion throughout the content creation journey to elevate their expe... Read more
Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to fuse the different media currency surveys. Imagine having a single fused survey that includes... Read more
To be nominated for 12 SA Radio Awards in 2021 and then win six of them, including the coveted Commercial Radio Station of the Year award, validates Jacaranda FM’s wildly successful strategy... Read more
Future-proofing currency research in line with the changing landscape became paramount in 2020, a year that required us to innovate and operate outside of our comfort zones. We were presente... Read more
The Publisher Research Council commissioned InSites Consulting to conduct a study among online consumers. This is what they discovered. Read more
The power of personality is a key driver in attracting audiences for radio. Primedia Broadcasting’s chief strategy officer, Deborah Schepers, tells us more. Read more
