Tag: audience research

It is critical for content creators to understand their target audiences, listen to them and ensure representation and inclusion throughout ...

Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to ...

To be nominated for 12 SA Radio Awards in 2021 and then win six of them, including the coveted Commercial ...

Future-proofing currency research in line with the changing landscape became paramount in 2020, a year that required us to innovate ...

The Publisher Research Council commissioned InSites Consulting to conduct a study among online consumers. This is what they discovered.

The power of personality is a key driver in attracting audiences for radio. Primedia Broadcasting’s chief strategy officer, Deborah Schepers, ...