Day two of this year’s PAMRO conference, #PAMRO2019, was just as insightful, following a stellar line-up of presentations on the first day. Read more
Primedia Broadcasting's talk radio station 702 has revamped its evening and weekend presenter line-ups, with some high profile departures and appointments. Read more
The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively. Read more
The whirlwind three-day PAMRO conference in Lagos served up a spicy mix of metadata, analytics, measurement and inspiration in line with the vibrant colours and flavours of its West African... Read more
Head of the Broadcast Research Council of South Africa, Clare O'Neil, is presenting a paper at a global audience measurement convention on how audience research was transformed in SA. Read more
The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have saved itself $1 billion in subscriber loss by using AI to predict viewer preferences... Read more
