audience research | The Media Online

The exceptional connection

Posted By: The Media Reporteron: October 14, 2020In: Radio

The power of personality is a key driver in attracting audiences for radio. Primedia Broadcasting’s chief strategy officer, Deborah Schepers, tells us more. Read more

Relevance of radio during the lockdown: what advertisers should know

Posted By: Jane Ruinardon: April 24, 2020In: Advertising

Why should advertisers consider utilising radio for effective messaging during the lockdown period? The answer lies in what content audiences are engaging with during this period. Read more

PAMS 2019 reveals a number of firsts for South Africa’s media research industry

Posted By: TMO Reporteron: April 17, 2020In: Research

The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has never been more important. Read more

Taking the pulse of media industry research

Posted By: Josephine Buyson: March 24, 2020In: Research

The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state of health, and what’s in store for 2020. Read more

Talk shows, mobile and print audience research, and fake news: Insights from day two of #PAMRO2019

Posted By: Michael Bratton: September 11, 2019In: News, Research

Day two of this year’s PAMRO conference, #PAMRO2019, was just as insightful, following a stellar line-up of presentations on the first day. Read more

702 revamps evening and weekend shows

Posted By: TMO Reporteron: July 02, 2019In: Radio

Primedia Broadcasting's talk radio station 702 has revamped its evening and weekend presenter line-ups, with some high profile departures and appointments. Read more