audience research | The Media Online

Good radio extends beyond what you hear

Posted By: Hennie Myburghon: September 07, 2021In: Radio

To be nominated for 12 SA Radio Awards in 2021 and then win six of them, including the coveted Commercial Radio Station of the Year award, validates Jacaranda FM’s wildly successful strategy... Read more

Keeping research relevant

Posted By: Gary Whitakeron: July 01, 2021In: Research

Future-proofing currency research in line with the changing landscape became paramount in 2020, a year that required us to innovate and operate outside of our comfort zones. We were presente... Read more

Research into the minds of online South Africans

Posted By: TMO Contributoron: March 11, 2021In: Publishing

The Publisher Research Council commissioned InSites Consulting to conduct a study among online consumers. This is what they discovered. Read more

The exceptional connection

Posted By: The Media Reporteron: October 14, 2020In: Radio

The power of personality is a key driver in attracting audiences for radio. Primedia Broadcasting’s chief strategy officer, Deborah Schepers, tells us more. Read more

Relevance of radio during the lockdown: what advertisers should know

Posted By: Jane Ruinardon: April 24, 2020In: Advertising

Why should advertisers consider utilising radio for effective messaging during the lockdown period? The answer lies in what content audiences are engaging with during this period. Read more

PAMS 2019 reveals a number of firsts for South Africa’s media research industry

Posted By: TMO Reporteron: April 17, 2020In: Research

The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has never been more important. Read more