audience research | The Media Online

Research into the minds of online South Africans

Posted By: TMO Contributoron: March 11, 2021In: Publishing

The Publisher Research Council commissioned InSites Consulting to conduct a study among online consumers. This is what they discovered. Read more

The exceptional connection

Posted By: The Media Reporteron: October 14, 2020In: Radio

The power of personality is a key driver in attracting audiences for radio. Primedia Broadcasting’s chief strategy officer, Deborah Schepers, tells us more. Read more

Relevance of radio during the lockdown: what advertisers should know

Posted By: Jane Ruinardon: April 24, 2020In: Advertising

Why should advertisers consider utilising radio for effective messaging during the lockdown period? The answer lies in what content audiences are engaging with during this period. Read more

PAMS 2019 reveals a number of firsts for South Africa’s media research industry

Posted By: TMO Reporteron: April 17, 2020In: Research

The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has never been more important. Read more

Taking the pulse of media industry research

Posted By: Josephine Buyson: March 24, 2020In: Research

The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state of health, and what’s in store for 2020. Read more