The whirlwind three-day PAMRO conference in Lagos served up a spicy mix of metadata, analytics, measurement and inspiration in line with the vibrant colours and flavours of its West African... Read more
Head of the Broadcast Research Council of South Africa, Clare O'Neil, is presenting a paper at a global audience measurement convention on how audience research was transformed in SA. Read more
The mention of AI does provoke fear in many, but it has had real positive results. Netflix claims to have saved itself $1 billion in subscriber loss by using AI to predict viewer preferences... Read more
One of the most prominent themes to emerge from the Radio Days Africa 2018 conference was a call for more unity among radio players, not hostility. Read more
This year’s PAMRO conference will again explore media research in Africa, unpacking a 360-degree view of the developments in this space. Read more
The objective of the Socio Economic Measures SEMs, which are replacing the LSMs, are to provide a measure which would truly reflect our distinctly unequal society. Read more
