Relevance of radio during the lockdown: what advertisers should know
Why should advertisers consider utilising radio for effective messaging during the lockdown period? The answer lies in what content audiences ...
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Tag: audience research
PAMS 2019 reveals a number of firsts for South Africa’s media research industry
The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has ...
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The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state ...
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Talk shows, mobile and print audience research, and fake news: Insights from day two of #PAMRO2019
Day two of this year’s PAMRO conference, #PAMRO2019, was just as insightful, following a stellar line-up of presentations on the ...
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702 revamps evening and weekend shows
Primedia Broadcasting's talk radio station 702 has revamped its evening and weekend presenter line-ups, with some high profile departures and ...
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Media beyond the numbers: The psychology of audience coverage, reach and frequency
The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively.
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