Novelty is overrated: Finding the magic of ‘repeat experiences’
True innovation, the kind that wields lasting impact, is grounded in nurturing the core competencies that define us as storytellers ...
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Tag: audience
Embrace changes in media in Africa – with caution
The world has only recently emerged from the worst of the Covid-19 pandemic. We are still dealing with the ongoing ...
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From consumer to ‘prosumer’ – tracking the future of brand expansion
The TikTok revolution is transforming online commerce, giving brands several clear pathways to direct engagement – and mad growth.
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RAMS, radio and the repertoire of the rolling maul
Traditionally, the release of new RAMS radio listenership data is greeted by media strategists in Mzansi with all the excitement ...
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How streaming platforms make you more likely to watch certain programmes
Many video-on-demand platforms have positioned themselves as driven by audiences. But just how much do online users actively choose what ...
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The digital reset: a balancing act of content and targeted reach
To succeed in the current media environment, it is important to get closer to users and find ways to capitalise ...
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