Media Moves: Toyota partners with Comic Con, Mouton new head of marketing at Tractor Outdoor, Boomtown wins Wimpy
The Media Online’s weekly round up of people, account and business moves in media.
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Tag: BMW
Is political correctness crippling creativity in the marketing and advertising industry?
'I personally interpreted the ad as the company referring to the production of their past vehicles, and their old models ...
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Ding, Ding: The future of audio logos for brands sounds promising
Audio logos or sonic triggers are a masterful branding tool that can help create brand recall within three to five ...
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It takes two to Press Play
Press Play Films SA has gone from selling school concert DVDs to directing BMW commercials, one job at a time.
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To compare (ads) or not to compare
The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such 'n such ...
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The insanity of advertising regulation
OPINION: I really don’t know whether they still do it, but whenever South Africa’s Advertising Standards Authority came under fire ...
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