Audio logos or sonic triggers are a masterful branding tool that can help create brand recall within three to five seconds. As all businesses jostle for consumer attention and consideration,... Read more
[PARTNER CONTENT] Press Play Films SA has gone from selling school concert DVDs to directing BMW commercials, one job at a time. Read more
The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such ‘n such brakes, Vehicle B does not – would you put your family at risk?... Read more
OPINION: I really don’t know whether they still do it, but whenever South Africa’s Advertising Standards Authority came under fire in the past, they always tended to claim that they were in... Read more
CYBERTORIAL* So you think nothing can create the hype of a new car launch like a 60”, million rand television commercial? Well, think again. Yes, dusty desert sunrise shots and mountain pass... Read more
More than a century ago, a cynical fellow called John Wanamaker bemoaned the fact that while he knew half the money he spent on advertising was wasted, he couldn’t work out which half.... Read more
