The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such ‘n such brakes, Vehicle B does not – would you put your family at risk?... Read more
OPINION: I really don’t know whether they still do it, but whenever South Africa’s Advertising Standards Authority came under fire in the past, they always tended to claim that they were in... Read more
CYBERTORIAL* So you think nothing can create the hype of a new car launch like a 60”, million rand television commercial? Well, think again. Yes, dusty desert sunrise shots and mountain pass... Read more
More than a century ago, a cynical fellow called John Wanamaker bemoaned the fact that while he knew half the money he spent on advertising was wasted, he couldn’t work out which half.... Read more
Ask Afrika, one of South Africa’s diverse research and marketing insight companies, presented its 11th annual Orange Index Customer Service Benchmarking & Social Profiling Awards, during... Read more
BMW and Yum Yum are examples of clients which have used the outdoor advertising medium effectively to resolve overall business objectives, said Continental Outdoor Media.“BMW and Yum Yum (pe... Read more
