Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman asked why “so little time, money and energy” is directed towards this... Read more
One of the most useful online resources for media strategists and planners, run by an industry marketing body, is undoubtedly Thinkbox. This marketing body for commercial TV in the UK provid... Read more
Writer, speaker and partner in Type A Group, Bob Hoffman, aka the Ad Contrarian, tells us how to get back to basics. The marketing and advertising industries are currently in a state of grea... Read more
