Tag: brand activism

Brand neutrality is now a strategic decision, balancing the risks of speaking out against staying silent. Authenticity matters more than ...

Real action results in real change. That was the thinking behind Liberty Group South Africa’s campaign to help shoe the ...

Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s managing director Dashni Vilakazi ...

As a new generation of young consumers becomes increasingly politically active, brands need to wake up to the fact that ...