Tag: brand advertising

The Covid-19 pandemic has driven huge growth in gaming across the world, with South Africa no exception. This is the ...

Despite ferocious tales and innuendos of TV advertising 'dying', the truth is that TV advertising continues to dominate media budgets ...

Why do so many in our business see brand advertising as mutually exclusive to sales-measured marketing? Peter Drucker certainly wouldn’t. ...

Gilda de Araujo, SABC Radio's national brand sales manager, answers the questions asked by marketers and strategists about the broadcaster’s ...

We recently came across an element from Business Days’ new campaign titled “understand your country – or lose it”, a series ...

With the much-hyped Facebook IPO looming, the digital world is analysing just what it means for advertising online. Matt Straz asks ...