The Covid-19 pandemic has driven huge growth in gaming across the world, with South Africa no exception. This is the perfect time for brands to enter the fray. Read more
Despite ferocious tales and innuendos of TV advertising ‘dying’, the truth is that TV advertising continues to dominate media budgets in South Africa. According to Nielsen, R19.2... Read more
Why do so many in our business see brand advertising as mutually exclusive to sales-measured marketing? Peter Drucker certainly wouldn’t. His writing on the subject is clear. The purpose of... Read more
Gilda de Araujo, SABC Radio’s national brand sales manager, answers the questions asked by marketers and strategists about the broadcaster’s vernacular language radio stations. I have... Read more
We recently came across an element from Business Days’ new campaign titled “understand your country – or lose it”, a series of videos and content dealing with poverty and inequality in South... Read more
With the much-hyped Facebook IPO looming, the digital world is analysing just what it means for advertising online. Matt Straz asks whether the social network, with 845 million active and en... Read more
