The ROI illusion: The short-sightedness of short-term metrics
Irrespective of whether the economy is in a good or a bad space, the current reality – which will continue ...
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Tag: brand advertising
Press START to engage consumers
The Covid-19 pandemic has driven huge growth in gaming across the world, with South Africa no exception. This is the ...
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Almost 60% of all TV spend in South Africa this year has been wasted
Despite ferocious tales and innuendos of TV advertising 'dying', the truth is that TV advertising continues to dominate media budgets ...
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Branding with a purpose
Why do so many in our business see brand advertising as mutually exclusive to sales-measured marketing? Peter Drucker certainly wouldn’t. ...
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African language radio 101
Gilda de Araujo, SABC Radio's national brand sales manager, answers the questions asked by marketers and strategists about the broadcaster’s ...
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Campaign critique: Business Day’s ‘understand your country – or lose it’
We recently came across an element from Business Days’ new campaign titled “understand your country – or lose it”, a series ...
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