If a consumer trusts a brand, they are willing to pay a premium for it even though there are other similar offerings available to them at a lower price. Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
Take a step back and assess the brand and the story it tells its customers before determining which technology solution is the right one to meet brand needs. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.