The role of brands in society is constantly shifting, but they’re becoming an ever more important part of our lives. Today’s brand managers must walk a tightrope between creativity and techn... Read more
Growing up I was exposed to family business so the ethics of business was a principle I was exposed to from early on. The plus part is that I studied at the only commercial public school in... Read more
Starbucks’ brand purpose is ‘serving one cup, to one neighbour at a time’. They made it their mission to redefine what ‘neighbourhood’ meant to people, understanding that for most city dwell... Read more
I frequently have delegates in Media Skills Training workshops making the emotive point that they believe ‘no comment’ is a perfectly acceptable response to a question from a journalist. Wel... Read more
