Advertiser-funded programming helps brands stand out in a cluttered TV landscape
More and more South African brands are turning towards advertiser funded programmes (AFPs) in an effort to differentiate themselves in ...
Read moreDetails
Tag: brand journalism
Content marketing and journalism sitting on a tree…
OPINION: I’ve recently joined the fast-growing ranks of content marketers: media practitioners producing, curating, editing and disseminating content on behalf ...
Read moreDetails
Brands making their own news
The Himalayan kingdom of Bhutan announced in February that it had partnered with Nissan to replace its government fleet with ...
Read moreDetails
