Private label vs premium: Double-edged demand from South African consumers
With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard ...
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Tag: brand loyalty
Serious play: No brand loyalty and unpredictable consumer behaviour
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands.
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Talk about convenience: Loyal1 houses all your loyalty cards in one app
Tired of carrying too many loyalty cards around in your wallet? New app, Loyal1 consolidates them into a single easily-manageable ...
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Tasty market entry strategies: What does social media tell us?
Fast food – certain estimates suggest the industry will be worth over $600 billion globally by 2019. From McDonalds’ ubiquitous ...
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Better and better at creating sticky customers
Regardless of what it is that you sell, the question that remains is this: what are you doing to create ...
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Step back to take a look at ethics and integrity in business
Is it time for business to take a step back and analyse whether they are putting profits ahead of integrity ...
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