In an age where competition is fierce, brands need to inspire loyalty. Driven by new and progressive ideas and channels, consumers have more power and influence than before. Read more
I’m ashamed to admit it but I did some #Coronavirus #COVID-19 panic shopping today. Now before you judge me, hear me out. Read more
As culture evolves and our heritage takes on different forms of celebration, it would be remiss to ignore the brands that play a supporting role in the narrative of South African life. Herit... Read more
With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard to attract and retain them. Read more
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands. Read more
Tired of carrying too many loyalty cards around in your wallet? New app, Loyal1 consolidates them into a single easily-manageable platform. Read more
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