PRISMS Young Voice: Banele Mareletse on AI, trust and the future of PR
As PRISA’s PRISMS Summit & Awards takes place from 22 to 24 October, The Media Online profiles this year’s Top ...
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Tag: brand reputation
In the move-fast-and-break-things age of AI, some rules on reputation remain
AI incidents can quickly become reputation crises when organisations fail to communicate clearly and promptly. OpenAI took 84 days to ...
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AI can write words but it cannot replace communications judgement
AI can generate communications content, but human judgement remains essential to strategy, reputation and crisis management. Communications goes beyond content ...
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Thabi Leoka’s meteoric fall from grace
What an incredibly sad and unfortunate situation. Well known economist, Thabi Leoka’s meteoric fall from grace was pretty much self-inflicted. ...
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Video is the marketing future but also decidedly dangerous to brands
Many years ago there was an outcry in SA about ads interrupting TV programmes. Now this subject is raising its ...
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Ford Kuga mess vs PwC Oscars apology: On brand and reputation
Reputational damage causes anger and mistrust among consumers and substantially devalues brands. The reputational mismanagement of the recent Ford Kuga ...
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