The five trends shaping the consumer goods sector
Just when everyone thought it would be back to normal after the Covid-19 pandemic, the fast-moving consumer goods (FMCG) industry ...
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Tag: brand
Touch, pause, engage: The power of marketing to drive societal change
Creativity can be a source for growth and for good. When it comes to leading the creativity of the biggest ...
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Does your brand have its own distinctive customer experience DNA?
The ONLY way to truly differentiate is through your customers’ experience of your brand and offering – done well, it ...
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Brave new village
Heidi Brauer, Hollard’s chief marketing officer, says that it takes a village to raise a brand. The question is, what ...
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The top five consumer trends in South Africa and what they mean for business
The customer of today has a number of concerns. Trust, values, and integrity issues are of the utmost significance in ...
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The power of brand principles and purpose
A human instinct exists to belong; to find your place in the world amongst those where you feel a sense ...
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