Tag: branding

Sport is big business and brands are connecting with their consumers more and more on social media, with Formula One ...

Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as ...

Video can add impact to a brand’s online presence, but only if it is done in the right way. There ...

Gone are the days of traditional advertising where messaging was forced on consumers, who had no choice. Now more subtle ...

Hermès’ four major strengths are: a real identity, the creativity and skills of its artisans, innovation, and the fact that ...

The new reality of marketing in the era of social media is that while brands can rise faster, they can ...