Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
Political leaders’ use social media as a one-dimensional space where they can dish out information in the form of monologues and updates with little to no room for interaction. Read more
I believe the agency of the future is a formidable and irreplaceable long term partner who is intrinsically involved and dedicated to the full effect of its client’s business. Read more
Today, it’s not the quality of the product or service that is important, but the quality of the community that is built around it. Read more
KwaZulu-Natal’s regional, commercial station Gagasi FM is shaking things up, with changes galore to its identity, branding and strategy. Read more
Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
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