Tag: branding

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize ...

It is said that organisational culture is outside the control of executives and a company’s leadership teams, but that simply ...

South African and African creatives working in on-air marketing, branding and design are celebrated through the PROMAX Awards.

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to 'X' may seem high risk, amateurish, or even capricious.

Enlisting The Kiffness’ talent and profile was a key strategic component to maximise organic reach and engagement for both the ...

With budgets cut to the bone, marketing execs in smaller businesses need to take a more creative approach to get ...