Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
A recent Media Connection-hosted event was the perfect opportunity to showcase the brand’s new partnership with online radio station Massiv Metro. Read more
For 147 years, South Africans have relished Tiger Brands’ flagship product and iconic South African brand, Mrs Ball’s Chutney. Read more
It is often difficult for brands and products to be available in areas that are off the beaten track, such as spaza shops and other retail outlets in rural areas. Read more
To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from 30 years ago. Read more
South African fast food chain Nando’s has unveiled the fruits of its #rightmyname marketing campaign, which has been a massive success. Read more
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