Today, it’s not the quality of the product or service that is important, but the quality of the community that is built around it. Read more
KwaZulu-Natal’s regional, commercial station Gagasi FM is shaking things up, with changes galore to its identity, branding and strategy. Read more
Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
A recent Media Connection-hosted event was the perfect opportunity to showcase the brand’s new partnership with online radio station Massiv Metro. Read more
For 147 years, South Africans have relished Tiger Brands’ flagship product and iconic South African brand, Mrs Ball’s Chutney. Read more
It is often difficult for brands and products to be available in areas that are off the beaten track, such as spaza shops and other retail outlets in rural areas. Read more
