To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from 30 years ago. Read more
South African fast food chain Nando’s has unveiled the fruits of its #rightmyname marketing campaign, which has been a massive success. Read more
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right way, otherwise it will seem forced. Read more
It's not enough for a brand spokesperson to just appear in a few media advertisements and receive a paycheque – they are expected to be engaged with the brand every day. Read more
Sport is big business and brands are connecting with their consumers more and more on social media, with Formula One in particular seeing massive success in 2017. Read more
Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as it's benefits are realised by more and more brands. Read more
