Brands that tap into current social discussions will win favour with consumers, but they must do so in the right way, otherwise it will seem forced. Read more
It's not enough for a brand spokesperson to just appear in a few media advertisements and receive a paycheque – they are expected to be engaged with the brand every day. Read more
Sport is big business and brands are connecting with their consumers more and more on social media, with Formula One in particular seeing massive success in 2017. Read more
Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as it's benefits are realised by more and more brands. Read more
Video can add impact to a brand’s online presence, but only if it is done in the right way. There are rules and best practice techniques to follow. Read more
Gone are the days of traditional advertising where messaging was forced on consumers, who had no choice. Now more subtle methods are proving successful. Read more
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