Hermès’ four major strengths are: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company. Read more
The new reality of marketing in the era of social media is that while brands can rise faster, they can also fall faster than ever before. Read more
Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes in the world of making business. You have most likely read about the... Read more
The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be an excellent way to reach an extensive audience. Ho... Read more
If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, we saw a decoupling in the two elements we have always believed make up brands. As f... Read more
Turbulence. It’s a word that’s on everyone’s lips at the moment – from the highest rated economists, to businesses of all sizes, to the man on the street. As South Africa teeters on th... Read more
