Brand consistency aids in brand security
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their ...
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Tag: branding
Social media and leadership – yes, I’m looking at you, politicians
Political leaders’ use social media as a one-dimensional space where they can dish out information in the form of monologues ...
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The unpredictable future of agencies
I believe the agency of the future is a formidable and irreplaceable long term partner who is intrinsically involved and ...
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Traditional marketing is broken: Patrick Hanlon’s brand lessons starting from the bottom up
Today, it’s not the quality of the product or service that is important, but the quality of the community that ...
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New business direction, home and visual identity for Gagasi FM
KwaZulu-Natal’s regional, commercial station Gagasi FM is shaking things up, with changes galore to its identity, branding and strategy.
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Vusi Thembekwayo: ‘They don’t have a long-term strategy because there isn’t a long-term in today’s world’
Brands need to step away from their strategy and listen to what their consumers want, which should be based on ...
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