Video can add impact to a brand’s online presence, but only if it is done in the right way. There are rules and best practice techniques to follow. Read more
Gone are the days of traditional advertising where messaging was forced on consumers, who had no choice. Now more subtle methods are proving successful. Read more
Hermès’ four major strengths are: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company. Read more
The new reality of marketing in the era of social media is that while brands can rise faster, they can also fall faster than ever before. Read more
Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes in the world of making business. You have most likely read about the... Read more
The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be an excellent way to reach an extensive audience. Ho... Read more
