If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, we saw a decoupling in the two elements we have always believed make up brands. As f... Read more
Turbulence. It’s a word that’s on everyone’s lips at the moment – from the highest rated economists, to businesses of all sizes, to the man on the street. As South Africa teeters on th... Read more
With the various events and happenings that have played a part in shaping the year’s socio-political landscape (both internationally and locally), 2016 is widely being dubbed a ‘Year of Iden... Read more
Brands bring their purpose to life by creating experiences for their consumers. Do it well and these experiences can be a powerful platform for growth, contribute to culture and generate des... Read more
Catering to a niche audience and ensuring you adapt your brand to make it more localised and relevant, is the way companies should be doing business in these times. That’s the belief of TEDx... Read more
Do you pay as much attention to your brand as you do to your company’s? You should, says Ronell Swartbooi. Brand consistency – in the long term – ensures consistent business and career... Read more
