Five in Five: The story of ‘The Mrs’, continued
For 147 years, South Africans have relished Tiger Brands’ flagship product and iconic South African brand, Mrs Ball’s Chutney.
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Tag: branding
Opening up the routes to market with activations, brand ambassadors
It is often difficult for brands and products to be available in areas that are off the beaten track, such ...
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Mercedes-Benz SA revisits iconic Chapman’s Peak advert from 30 years ago
To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from ...
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Creating a movement to change things that matter (with pics and video)
South African fast food chain Nando’s has unveiled the fruits of its #rightmyname marketing campaign, which has been a massive ...
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Culturally relevant brands connect with consumers (with video)
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right ...
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It’s not enough to just do it: Rise of the brand influencer
It's not enough for a brand spokesperson to just appear in a few media advertisements and receive a paycheque – ...
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