Social media and branding: Behind Kylie Cosmetics’ success, new marketing rules and risks
The new reality of marketing in the era of social media is that while brands can rise faster, they can ...
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Tag: branding
Five branding mistakes you should avoid in your small business
Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes ...
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Taxi branding in action
The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be ...
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Branding in the post-truth age
If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, ...
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Is your brand geared to weather the recessionary times storm?
Turbulence. It’s a word that’s on everyone’s lips at the moment - from the highest rated economists, to businesses of ...
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Branding in a digital world: Why a strong identity matters
With the various events and happenings that have played a part in shaping the year’s socio-political landscape (both internationally and ...
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