Tag: BrandMapp

The question is: what has been the effect of Covid-19 on the traditional eyeball and eardrum giants of print, radio ...

As with every other aspect of life, the pandemic has changed how and when we shop, as well as where ...

It’s almost instinctive to latch onto phrases like ‘changed forever’ and ‘never be the same’, but for those of us ...

When a mega-sample of 30 000 mid-income South Africans participating in the latest BrandMapp survey were given a list of ...

With a massive sample of more than 28 000 middle-class-and-up South Africans responding to our survey, we discovered a staggering ...

It seems South Africa’s pool of brand and media research data is emptying faster than a dam in then middle ...