Hybrid workforce: Closing the gap between customer expectations and delivery
The world has changed over the past two years with the workplace evolving to a hybrid model but customer experience ...
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Tag: BrandQuantum
The psychology of consistency and its role in branding
If a consumer trusts a brand, they are willing to pay a premium for it even though there are other ...
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Engagement and experiences: Strategy needed to implement CX technologies
Competition in today’s business landscape has never been fiercer. The market is saturated with brands, and companies are competing for ...
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Customer experience: The marriage of marketing and technology
Customer experience should be at the centre of everything; technology should be used to drive and enhance it, while freeing ...
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The brand story: Connecting with people fulfils a basic need
Take a step back and assess the brand and the story it tells its customers before determining which technology solution ...
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Media moves: SPARK Media launches ad offer for black-owned agencies, Tlhabi guest edits Marie Claire
The Media Online's weekly column delivering news of account wins, people moves and media business news.
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