Tag: brands

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Ogilvy brings ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...

In the ever-evolving world of influencer marketing, a harsh reality persists: a crate of toothpaste or a weekend getaway doesn’t ...

Under the theme From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem, Effie South Africa recently hosted a dialogue ...

Ninety percent of marketers agree that sustainability agendas must be more ambitious, and 94% concede that they need to act ...

Different industries (and even different advertisers) will have slightly different models. There is no one-size fits all. The basic marketing ...